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KitBrix bags in use across different sports
About KitBrix

Organized, indestructible, your perfect companion.

#GetYourKitTogether

Our story

Why KitBrix exists

A bag that takes some beating

Our investor

Why Lara Morgan invested in KitBrix

Entrepreneur Lara Morgan is the investor behind KitBrix. Asked why she invested, she put it simply: time is our most valuable commodity, and the right kit helps you make the most of it.

Lara Morgan and Paula Radcliffe each holding a black KitBrix ToteBrix bag
Lara Morgan with Paula Radcliffe

From Pacific Direct to KitBrix

Lara founded her first business, Pacific Direct, in 1991 at the age of 23 and grew it into a global supplier of luxury products to five-star hotels, selling it 17 years later for £20 million. Since then she has invested in British brands, with a strategy pinned to improving life's journey.

Meeting the founder

Lara met Rob, the founder of KitBrix, at a speaking event and saw how her understanding of products and trading could help him grow the business.

Time is precious

Lara backs businesses that support people's sporting and healthy activities and save them time. A triathlete herself, she has raced as an age-grouper at the World Triathlon Championships, and she carries her swimming kit everywhere in a KitBrix CityBrix so a spare hour between meetings can become a swim.

Trusted by elite athletes

In 2021 KitBrix became British Cycling's Official Sports Luggage Supplier, helping the Great Britain Cycling Team organize and protect their kit on the road to the Paris Olympic and Paralympic Games.

Time is our most valuable commodity.

Lara Morgan, Outdoor Swimmer, April 2022
Our investors

Backed by Paula Radcliffe and Steve Cram

Two of Britain's best-known distance runners are shareholders in KitBrix as well as ambassadors, and they use the kit themselves.

Paula Radcliffe and Steve Cram in running kit sitting beside their KitBrix bags

Paula Radcliffe MBE and Steve Cram CBE

Paula Radcliffe won the London Marathon three times and the New York City Marathon three times, and held the women's marathon world record for 16 years. She helped design the ToteBrix.

Steve Cram is a former 1500m world champion and Olympic medalist, now the voice of track and field on the BBC.

Both invested in KitBrix because they know what it takes to arrive at a race, a session or a meeting with everything you need.

Meet our ambassadors
Purpose

Protecting what's valuable

Our mission at KitBrix is to protect what's valuable. KitBrix was founded to make the lives of athletes simpler, by providing kit solutions that are functional, sustainable, and built for the long haul.

From the surf spray to the mud of an obstacle course, KitBrix is the perfect brand for your outdoor sports needs – from race day to recreational use. This is what we do:

A KitBrix bag thrown between two campervans by the sea, with a paddleboard

Indestructible build

Our products are designed to withstand all weathers and the toughest conditions – protecting your equipment whatever your next challenge may have in store.

A gray KitBrix bag being packed into the back of a van

Organized for peace of mind

Our unique modular bag design means limitless storage capacity. No matter what you have planned, KitBrix will keep your gear in check and ready for action.

An open KitBrix bag beside a campfire, with a hot drink

The perfect companion

Preparation without the stress leaves you free to enjoy the reason you're out there in the first place. KitBrix is always on hand with that extra layer or emergency snack.

Vision

Every athlete organized, with kit that lasts

Less time on logistics, more time out there

We want to make the lives of athletes simpler, helping them focus less on logistics and more on the experience, whether that's crossing the finish line, conquering obstacles, or simply showing up ready to go.

Made to last, then made again

We design products for longevity – not to be consumed and replaced. Our poncho is manufactured from recycled plastic bottles, and we have an ongoing project working towards the removal of virgin plastics from our entire range. Our mission is to transform every KitBrix bag into a fully recycled product, down to the very last stitch.

Values

What we stand for

Resilience, preparation and performance: the values we share with the athletes, clubs and partners we work with.

  • Built to last

    We select only the most durable, high-quality materials. With only a 1% return rate, we have great confidence in our products, and we see the KitBrix bag as a bag for life.

    Our guarantee: Built to last
  • Ready to go

    Organized kit means less time on logistics and more on the experience. Our unique modular bag design keeps your gear in check and ready for action. #GetYourKitTogether

    Shop KitBrix bags: Ready to go
  • Dear Planet Earth

    Sustainability is at the heart of KitBrix and we design products for longevity – not to be consumed and replaced. We have removed all plastic packaging from our lineup and have replaced it with alternatives where necessary.

    Read about sustainability: Dear Planet Earth
  • Giving back

    All profits from our Children with Cancer UK ponchos and ToteBrix go to the charity, we support Keep Me Breathing, and a share of the profit from our County FA partnerships in England goes back to grassroots soccer.

    Partners and charities: Giving back
Teams, clubs and companies

Your logo on kit that lasts

Custom team icons and co-branded bags for clubs, schools and companies. Tell us what you need and we'll send a quote.

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